by Lori-On-Maui on September 9, 2010
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Your Online Marketing Blueprint is created to give a detailed description of how we are going to grow your business online. We start by analyzing you marketing goals, both online and offline, and then creating plan for how to accomplish those goals. We then develop a dynamic document that we will follow to implement our plan.
The steps to developing your Online Marketing Blueprint are as follows:
- Outline your business niche and target market
- Outline your current marketing strategies and results
- Analyze your current web presence – websites, blogs, landing or capture pages, promotions, listings, etc.
- Research and agree upon 3-7 keywords to dominate in the search engines
- Develop a give-away to offer in exchange for an opt-in name and email from your prospective customers
- Begin to build your list of prospective clients online for permission based email marketing
- Create social networking profiles for your company and start building your social lists
- Write and distribute press releases regularly
- Develop an article writing and distributing schedule
- Create and distribute videos online regularly
- Create blogs and keep them current with relevant content
- Design an advertising and promotion plan based upon your budget
by Lori-On-Maui on June 6, 2010
What Exactly Is Keyword Research?
Keywords are the words or phrases your type into the search engines when you are looking for information online. Keywords are the way you decide which traffic, or prospective customers, see your website.
Keyword research is an important first step in promoting your business online. It is essential that you target the keywords for your business that your customers and prospects actually use when searching for your information.
At first, you choose a few keywords to target and then when you are seeing results, meaning your website is getting traffic based on those keywords, you can begin targeting more and more keywords thus expanding your reach.
Keyword research requires the proper knowledge of both your business and the tools available online to help you choose your the keywords to target for your business. There are many tools available and many ways to do keyword research based on the real, actual results of what people are searching for on the search engines.
Keyword research is a tedious and time consuming process as well. For example, keyword research will tell you whether the majority of your prospects type in “mexican restaurant” or “restaurant mexican” and hence you can determine the best keywords for you to target.
It is quite amazing what the results of keyword research can be. You get the best online results with the most targeted keywords – even adding an “s” to the end of your keyword can substantially change your results!
Excellent keyword research is one of the most important and one of the first steps to success online.
We at YourLocalSEOPros have all the latest software and tools to do keyword research as efficiently as possible. That is one of our strongest areas and one of the toughest for you to do yourself. So contact us today!
To Your Success,
Lori-On-Maui
